Friday, October 26, 2012

Naming our Rooms

Since we have been open, people have occasionally asked us about the eccentric numbering convention for our rooms. They're numeric, but we've left some numbers out. Currently, you can book rooms 1, 5, 7-10, 12-14.

The convention was something we inherited when we bought the place. And we are slowly working to distinguish our rooms with more than a numeral. And the numbers not shown are "out of service."

People have been telling us since we opened that we need to "name" our rooms in order to distinguish them in the minds of prospective guests. Early on, we added "Valley View Suite" to the name of Room 9, our very best room, because it was a 2-room suite and, well, it overlooked our valley. It has a lot of furniture that came out of our house from before we bought the High Mountain Lodge, including a Chinese carpet that we bought when Julie was pregnant and we went out to buy a rocking chair for the baby but came back with an oriental rug, instead. (Over the years, we've worked through our ADD issues.) There are also some nice Chinese prints in the bedroom. The name "Valley View Suite" probably isn't the most spectacular example of marketing positioning and branding ever conceived, but it has served to distinguish that particular room with many of our returning guests.

Similarly, we named the suite across the hall the "Atrium Suite" because it overlooked our enclosed pool atrium. On our website, we tell people that, in the summertime, it's just dark, because it has no view. In the wintertime, it's very popular because by the time people get back from skiing, it's dark anyway. It's also less expensive than the Valley View Suite, and that works for some folks, too. Another of our housekeepers, standing on the balcony of the Atrium Suite (yes, it has a balcony overlooking the pool), asked me one time, "Dude! Whaddaya do to keep folks from jumping from here into the pool, 'cause this could be the sickest most awesome plunge?!" I replied, "We fire any of our employees who suggest that to our guests." That seemed to work, though I briefly considered having a couple of brass plates engraved and affixed to the railing that would proclaim, "DON'T EVEN THINK ABOUT IT."

We have toyed with naming Room 12 "the Duck Room." When an interior-designer friend "staged" it right before we opened in 2009, she found duck and waterfowl art and objects all over the lodge and concentrated them in that room. The effect really is lovely. Then my wife, Julie, and her sister found a set of brass fireplace tools with duck heads on them at an antique shop, and they bought them to "complete" the room. Our housekeeper at the time, however, freaked out when he saw it, and termed the whole room "creepy." We eventually persuaded him to clean the room, in spite of his fear of the fireplace tools, but we have held off naming the room because we realize that some people don't like birds. Indeed, one set of guests actually put a towel on top of the mallard duck decoy in the corner of the room because, they told us when they were checking out, "It looked at us when we were sleeping." This begs the question of how people know that something is looking at them when they are unconscious, but I just smiled and swiped their credit card. Moral of the story: if you don't like birds, Room 12 may not be your best choice when staying at the High Mountain Lodge.

We have considered naming Room 13 "The Train Room." It has an amazing collection of train art from the early days of transportation in the Winter Park/Fraser area. And train buff friends have given us additional train memorabilia for the room. The press of other demanding projects have kept us from renaming it--that and sheer laziness. Because, if we have that many "named" rooms, what are we going to call the rest of the rooms? The Blue Room? The Indian Rug Room? Chalk it all up to a failure of imagination.

I have made a commitment to myself and to my wife that I will get "Room 3" in service before ski season. Room 3 is on the lower level of the lodge. When we bought the place, it was "being renovated." That renovation languished until now. We have installed a pedestal sink in the bathroom, stained and finished the wainscoting. Tomorrow, I'm painting the walls and frantically searching for a sound-proofing solution for the ceiling.

Room 3 has a fireplace and will have a king-sized bed. It interconnects with The Library (Room 4). The Library is generally a public room. The furniture consists of comfortable chairs, a recliner, a sofa-bed, and a game table, surrounded by books, both popular and academic. It also has a fireplace. When Room 3 and Room 4 are rented together, we will call it "The Library Suite." It will be an amazing, comfortable space for a family. The Library has a half bath, which means less trooping through the bedroom for potty breaks in the middle of the night--that is, if Tom can get the toilet to stop leaking....

We're looking forward to adding a new, "named" room to the offerings at the High Mountain Lodge. We hope you'll come visit us and check it out!

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